3 What potential problems does Innocent face in stretching its brand into (a) desserts, (b) cosmetics, and

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3 What potential problems does Innocent face in stretching its brand into

(a) desserts, (b)

cosmetics, and

(c) holidays? What advice would you give the company on these proposed brand extensions?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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Question Posted: Oct 14, 2024 10:02 AM

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3 What potential problems does Innocent face in stretching its brand into (a) desserts, (b) cosmetics, and (c) holidays? What advice would you give the company on these proposed brand extensions?
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3 What potential problems does Innocent face in stretching its brand into (a) desserts, (b) cosmetics, and

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Principles Of Marketing

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