4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche

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4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand?

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Marketing 4.0

ISBN: 9781119341208

1st Edition

Authors: Hermawan Kartajaya, Philip Kotler, Iwan Setiawan

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Question Posted: Oct 16, 2024 02:01 AM

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4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer attitudes toward the brand?
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3. Which concepts from the chapter explain why Porsche sold so many lower-priced models in the 1970s and 1980s?
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4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche

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Marketing 4.0

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