5. Evaluate the segments from TGI's user survey for target attractiveness and their fit to Coffee-Mate's strengths.

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5. Evaluate the segments from TGI's user survey for target attractiveness and their fit to Coffee-Mate's strengths. Which of the segments would you target and why?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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