5. What explains Rosso's choice of Sweden, rather than Italy, as the base tor his international marketing

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5. What explains Rosso's choice of Sweden, rather than Italy, as the base tor his international marketing activity? Why choose an agency and location outside the London and New York heartlands of modern global advertising?

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Principles Of Marketing

ISBN: 9780136715641

2nd European Edition

Authors: Philip Kotler , Gary Armstrong

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Question Posted: Oct 16, 2024 07:00 AM

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5. What explains Rosso's choice of Sweden, rather than Italy, as the base tor his international marketing

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Principles Of Marketing

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