8-9 Explain how and why firms implement positioning strategies and how product differentiation plays a role 155157
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8-9 Explain how and why firms implement positioning strategies and how product differentiation plays a role 155–157
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MKTG Principles Of Marketing
ISBN: 9781285432687,9781305436992
8th Edition
Authors: Charles W. Lamb , Joe F. Hair , Carl McDaniel
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