9.5 Find examples of two recently launched fmcg products, one of which was given a full national...

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9.5 Find examples of two recently launched fmcg products, one of which was given a full national launch and the other of which was rolled out gradually.

Why do you think the particular approach chosen was appropriate for each product?

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Principles Of Marketing

ISBN: 9780273644446

4th Edition

Authors: Frances Brassington, Stephen Pettitt

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