9.5 Find examples of two recently launched fmcg products, one of which was given a full national...
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9.5 Find examples of two recently launched fmcg products, one of which was given a full national launch and the other of which was rolled out gradually.
Why do you think the particular approach chosen was appropriate for each product?
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Related Book For
Principles Of Marketing
ISBN: 9780273644446
4th Edition
Authors: Frances Brassington, Stephen Pettitt
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