Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit
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Debate whether it is ethical for marketers to use metadata to link individual consumers with specific credit card transactions. (AACSB: Communication; Ethical reasoning)
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Aun Ali
I am an Associate Member of Cost and Management Accountants of Pakistan with vast experience in the field of accounting and finance, including more than 17 years of teaching experience at university level. I have been teaching at both undergraduate and post graduate levels. My area of specialization is cost and management accounting but I have taught various subjects related to accounting and finance.
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Related Book For 
Principles Of Marketing
ISBN: 9781292269566
8th Edition
Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He
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