Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media

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Describe the tools B-to-B marketers use to engage customers. What are the challenges with B-to-B social media marketing? (AACSB: Communication; Reflective thinking)

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Principles Of Marketing

ISBN: 9781292269566

8th Edition

Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He

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