Disney is an example of a diversified company. Its success is based upon founder Walt Disney’s artistic abilities and years of successful strategic planning. Answer the following questions:

A. Why has it been important for Disney to identify new products and markets?
B. How has Disney leveraged its strengths to pursue new opportunities?
C. In addition to parks and resorts, list three products/services Disney has expanded into.
D. In your opinion, is Disney an example of an ethical company that practices a double bottom line?