Jason is considering buying a new laptop computer. He is researching different models based on factors like
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Jason is considering buying a new laptop computer. He is researching different models based on factors like the processor, the hard drive capacity and speed, RAM, operating system, and price. He has also asked a few friends what they like and dislike about their laptops. Which stage of the consumer decision process model does this illustrate?
a. Problem identification
b. Evaluation of alternatives
c. Information search
d. Post-purchase evaluation
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