List the participants in the business buying process. What factors influence the buying decision? (AACSB: Communication; Reflective
Question:
List the participants in the business buying process.
What factors influence the buying decision? (AACSB:
Communication; Reflective thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292269566
8th Edition
Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He
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