Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary

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Marketers make heavy use of both primary and secondary data. What is primary data? What is secondary data?

What are the possible benefits or drawbacks of using each of these data types? (AACSB: Communication;

Reflective thinking)

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Principles Of Marketing

ISBN: 9781292269566

8th Edition

Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He

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