Research has shown that consumers’ buying behavior changes over time, reflecting their age or stage of the family life cycle. Visit Salesfloor.com and read the summaries (https://openstax.org/r/shoppinghabits)

this site offers on age-based shopping habits. Do you agree with research findings that despite being bombarded with digital content, Zoomers still prefer to stop in store? Do you research products thoroughly through search engines, reviews, and social media before purchasing? Explain why you agree or disagree with this study’s conclusions about generational buying behavior.