The characteristics of a new product affect its rate of adoption. Identify the five characteristics that influence
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The characteristics of a new product affect its rate of adoption. Identify the five characteristics that influence the rate of adoption and describe how each factor will influence the rate of adoption of the Apple Watch. (AACSB: Communication; Reflective thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9781292269566
8th Edition
Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He
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