This case covers the various members of a P&G Customer Business Development team. For a P&G corporate
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This case covers the various members of a P&G Customer Business Development team. For a P&G corporate client, illustrate how the different roles of the buying centre might interact with that CBD team. Be specific.
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Related Book For 
Principles Of Marketing
ISBN: 9781292269566
8th Edition
Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He
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