Using the chain ratio method described in Appendix 2, estimate the market potential in the military (active
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Using the chain ratio method described in Appendix 2, estimate the market potential in the military (active duty and veterans) market. Be sure to state any assumptions you make. (AACSB: Communication; Use of IT; Analytical reasoning)
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Related Book For 
Principles Of Marketing
ISBN: 9781292269566
8th Edition
Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He
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