What are the main segmentation criteria that can be applied to explain Volvos segmentation strategy for its
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What are the main segmentation criteria that can be applied to explain Volvo’s segmentation strategy for its different models? What are their main target segments?
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Related Book For 
Principles Of Marketing
ISBN: 9781292269566
8th Edition
Authors: Lloyd C Harris, Philip Kotler, Gary Armstrong, Hongwei He
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