What is a perceptual map, and how is it used?

a. A perceptual map indicates the relative strength of competitors in the market segment.

b. A perceptual map indicates the relative market share and market growth of a product portfolio.

c. A perceptual map illustrates product positioning vis-à-vis the competitors.

d. A perceptual map displays the product, pricing, promotion, and distribution strategy of the product or service.