What sort of purchasing behavior do you, as a student, exhibit? Do you stop by a convenience store and buy a soda on the way to class? This is convenience shopping behavior, and the business is located, conveniently, in your daily pathway. Do you sometimes buy a different beverage, perhaps an energy drink or a bottled iced tea? You’re exhibiting variety-seeking behavior. When the time came for you to choose your college, what sort of shopping behavior did you engage in?