The authors of the article “Luck of the Draw: Creating Chinese Brand Names” (J. of Advertising Res. 2008: 523–530) counted the number of “strokes” in the characters for the names of 1202 Chinese brand names. Certain totals for the number of strokes are considered lucky in Chinese culture, and the researchers hypothesized that a majority of Chinese brand names would have a “lucky” number of strokes. Among the 1202 names sampled, 715 had a “lucky” number of strokes. Test the researchers’ hypothesis at the α = .01 significance level.