1.5 On the Forbes 2018 list of the World’s Billionaires, Jeff Bezos, founder and CEO of Amazon, ranks at the top with a net worth of $112 billion. Does this “richest man in the world” face scarcity, or does scarcity only affect those with more limited incomes and lower net worth? Source: “The World’s Billionaires,” Forbes, March 6, 2018.