8 Alan runs a consulting firm. He hires primarily female economists because, he says, 'I always value

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8 Alan runs a consulting firm. He hires primarily female economists because, he says,

'I always value men and women equally, and I find that because others do not, good women economists are cheaper than men.' Is Alan's behaviour profit-maximising? Is Alan's behaviour admirable or despicable? If more employers were like Alan, what would happen to the wage differential between men and women? Why might other consulting firms not follow Alan's business strategy?

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