2. Use a Web search to identify new product ideas Apple is developing on its own and in partnership with other companies. Do you believe they continue to focus on innovative ideas?

Few companies get a second chance. Apple Computer has fought back from the brink of financial failure several times.
Apple Computer was the creation of Steve Jobs and Steve Wosniak.
When they introduced the Apple II in 1977, the personal computer moved from being primarily a desktop tool for businesspeople to a computer that individuals could afford and use. It was a one-box computer and monitor that was easy to assemble and simple to use. They developed their own easy-to-use and reliable operating system rather than relying on the established Microsoft software used on most computers.
Since Apple was reluctant to license the operating system to other companies, it never achieved the widespread use of Microsoft Windows.
Apple received recognition for continuing innovation with a series of unique products including the Lisa computer, the Newton handheld computer, and the PowerMac G4 Cube. They also refined their operating software resulting in OS X, a faster, more flexible, easy-to-update operating system. However, the company struggled with operations and management issues. Steve Jobs was replaced as the head of Apple in 1985 and left the company. A series of CEOs worked on marketing, new product development, partnerships with other companies, and other strategies, but failed to return the company to its original success. Many business and financial experts predicted that the company would not survive.