2. Why is it important for a manager to understand the competition in the banking industry?

The DECA Marketing Management Series Event consists of a 100-question test and a related role-play. The role-play consists of a written scenario for the student to review. The Marketing Management Series Event involves decisions related to a product or service to sell; a situation involving communications, human relations, economics or professional development; or a business management consideration. The role-play participant must translate what they have learned into effective, efficient, and spontaneous action.

A list of five performance indicators specific to the scenario is included in the instructions, indicating what the participant must accomplish during the role-play.

Participants have 10 minutes to prepare notes for their response to the role-play. During the first 10 minutes of the role-play, participants will explain their solution to the role-play problem. The judge has up to five (5) additional minutes to ask questions about the role-play solution.