28. One of Apples unique competitive strengths has been that it has concentrated on being innovative rather

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28. One of Apple’s unique competitive strengths has been that it has concentrated on being innovative rather than providing products that are similar to its competitors. Why do you believe that strategy resulted in some of the past financial problems for the company? Why have products like iPod and iTunes improved the company’s financial health?

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Business Finance

ISBN: 9780357532348

1st Edition

Authors: Les Dlabay, James L. Burrow

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