Why have banks become more dependent on advertising campaigns?

The Advertising Campaign Event provides an opportunity for participants to prepare an advertising campaign for a bank. The participants also will create an appropriate budget and select advertising media. The Advertising Campaign Event can be completed by 1–3 members.
This event consists of outlined fact sheets, a written comprehensive exam, and the oral presentation. The body of the written entry is limited to 10 numbered pages, not including the title page and table of contents. The written portion should consist of the following sections: Executive Summary, Description of the Business, Description of the Client, Objectives of the Campaign, Identification of the Target Market, List of Advertising Media Selection Necessary for the Campaign, Budget, Schedules of all Advertising Planned, Schedules of all Sales Promotion Activities Planned, and Statement of Benefits to the Client.
Participants must only use approved visual aids for their presentations.
The oral presentation may be a maximum of 20 minutes long. The first 15 minutes will include an advertising campaign proposal followed by 5 minutes for the judge’s questions. Oral presentations will be evaluated for effectiveness of public speaking and presentation skills.