A movie theater would like to use a survey to determine which factors are most important to

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A movie theater would like to use a survey to determine which factors are most important to its customers. Which of the following procedures would be most appropriate for obtaining a statistically unbiased sample?

A. Survey a random selection of people passing by the theater in the mall in front of the theater.

B. Survey a random selection of shoppers in the mall.

C. Survey a random selection of people who are leaving the theater after watching a movie.

D. Induce people to answer survey questions by offering discount coupons for various city events, including the movie theater.

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