11.15 A board of marketing executives ranked 10 similar products, and an independent group of male consumers

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11.15 A board of marketing executives ranked 10 similar products, and an

‘‘independent’’ group of male consumers also ranked the products.

Use two different nonparametric producers to describe the association between rankings and find a one-tailed P value in each case. State the hypothesis and alternative and all assumptions. Compare and contrast the procedures.

Product A B C D E F G H I J Executive ranks 9 4 3 7 2 1 5 8 10 6 Independent male ranks 7 6 5 9 2 3 8 5 10 1

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Nonparametric Statistical Inference

ISBN: 9781420077612

5th Edition

Authors: Jean Dickinson Gibbons, Subhabrata Chakraborti

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