4.32 The design department has proposed three different package designs for the companys product; the marketing manager
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4.32 The design department has proposed three different package designs for the company’s product; the marketing manager claims that the first design will be twice as popular as the second design and that the second design will be three times as popular as the third design. In a market test with 213 persons, 111 preferred the first design, 62 preferred the second design, and the remainder preferred the third design. Are these results consistent with the marketing manager’s claim?
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Nonparametric Statistical Inference
ISBN: 9781420077612
5th Edition
Authors: Jean Dickinson Gibbons, Subhabrata Chakraborti
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