At i rst glance, asking customers to provide their own service in the self-service approach may not

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At i rst glance, asking customers to provide their own service in the self-service approach may not seem very consumer friendly. What are some of the characteristics of self-service operations that have led to their acceptance and signii cant popularity?

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Operations And Supply Chain Management

ISBN: 9780077151638

14th Edition

Authors: F. Robert Jacobs , Richard Chase

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