If a coffee shops average transaction price is $4.00, their gross margin is 60 percent, the typical

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If a coffee shops average transaction price is $4.00, their gross margin is 60 percent, the typical customer makes a purchase once a week or 52 weeks per year, and management estimates the value of a loyal customer over their buying life cycle as $520, what is the customer defection rate?

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Operations And Supply Chain Management

ISBN: 9780357131695

2nd Edition

Authors: David A. Collier, James R. Evans

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