Match the following product types to the appropriate product development description.

Technology-push products A. Entail unusually large uncertainties about the technology or market. The development process takes steps to address those uncertainties.

Platform products B. A i rm with a new proprietary technology seeks out a market where that technology can be applied.

Process-intensive products C. Uses a repeated prototyping cycle. Results from one cycle are used to modify priorities in the ensuing cycle.

High-risk products D. The production process has an impact on the product properties. Therefore, product design and process design cannot be separated.

Quick-build products E. Products are designed and built around a preexisting technological subsystem.

LO3–2 LO.1