People in supermarkets tend to follow a perimeter pattern in their shopping behavior. Placing high-proi t items
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People in supermarkets tend to follow a perimeter pattern in their shopping behavior.
Placing high-proi t items along the walls of a store will enhance their probability of purchase.
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Related Book For
Operations And Supply Chain Management
ISBN: 9780077151638
14th Edition
Authors: F. Robert Jacobs , Richard Chase
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