Suppose that AlwaysRain Irrigations marketing department will undertake an intense ad campaign for the bronze sprinklers, which

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Suppose that AlwaysRain Irrigation’s marketing department will undertake an intense ad campaign for the bronze sprinklers, which are more expensive but also more durable than the plastic ones. Forecast demand for the next four years is Yearly Demand 1 (in 000s) 2 (in 000s) 3 (in 000s) 4 (in 000s)

Plastic 90 Plastic 180 Plastic 360 Bronze 90 Bronze 180 Bronze 360 32 15 50 11 6

15 44 16 55 15 5

16 55 17 64 18 6

17 56 18 67 23 9

20 What are the capacity implications of the marketing campaign (assume no learning)?

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Operations And Supply Chain Management

ISBN: 9780077151638

14th Edition

Authors: F. Robert Jacobs , Richard Chase

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