Students often complain that the requirements of assignments or projects are unclear. From the student’s perspective, whoever can guess what the professor wants wins the highest grade. Thus, grades appear to be assigned somewhat arbitrarily. If you have ever felt that way, here is your chance to clarify that next project or assignment. Construct a house of quality for a paper or project. View the professor as the customer. For the perceptual map, have your professor compare one of your papers with typical A, B, or C papers. When you have completed the exercise, give your opinion on the usefulness of QFD for this application.