1 What makes SIA a world-class service provider? Singapore Airlines (SIA) is recognised as one of the world’s leading carriers. With one of the most modern fleets in the industry, its route network spans 90 cities in 40 countries across five continents.

Singapore Airlines was the pioneer of in-flight services, including free drinks and complimentary headsets, in-flight telephones and interactive entertainment systems. Today it is still setting industry standards. It has the most advanced in-flight entertainment system, providing a wide range of audio and video programmes

‘on demand’, enabling passengers to pause, fast-forward and rewind any programme at their convenience. It was the first airline to provide an in-flight e-mail service, and e-mail check-in and text-message flight alerts notifying customers of plane arrivals and delays. For first and business class passengers who want to choose their own menus there is a ‘book the cook’ service, and on some long-haul routes a cleverly designed flat bed that takes up little more room than a conventional seat. SIA is also, consistently, one of the most profitable airlines in the world.