1.1 Summarise what you consider to be the concepts of Holiday Inns different businesses. Assess the type...
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1.1 Summarise what you consider to be the concepts of Holiday Inn’s different businesses.
Assess the type of focus of each of them. Holiday Inn claims to be ‘The World’s Most Global Hotel Company’ and has created several different business brands for a number of identified market segments. ‘Our continued focus on guest preference has resulted in development of a range of brands, each serving a different market segment of the international hotel market
. . . providing a variety of services, amenities and lodging experiences catering to virtually every travel occasion and guest need.’
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Authors: Robert Johnston, Graham Clark
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