12 What are the disadvantages? Radisson Hotels Worldwide is a world leader in the hotel industry and operates, manages and franchises hotels and resorts. It has over 385 hotels, providing around 92,000 guest rooms throughout the USA and around the world, including North America, Europe, the Middle East, Latin America and Asia/Pacific.

The company pursues a strategy of combining global brand strength with local market expertise and service delivery, provided by its partners and franchisees. At all levels the company is committed to providing personalised, professional guest service and genuine hospitality at every point of guest contact. The company’s vision is centred on quality of facilities and services, ‘beginning with the guest in mind’. The company’s chief mission is to create loyal, satisfied customers who will return to Radisson.

Radisson has many initiatives in place to try to provide total guest satisfaction, including training programmes in marketing, operations, training and public relations, computerised reservations, sales and service, and a sophisticated global reservations system.