2. Clairol isn’t just for women; the company manufactures hair products for men as well.

The hair care market is so competitive that Clairol must strive for continuous improvement in its processes and products in order to gain a competitive edge. Visit the Clairol Web site at www.clairol.com, and browse around to familiarize yourself with the company and its products. Then assume the role of a manager in a staff meeting intended to come up with some ideas to solve this problem: Consumers have difficulty rinsing product X out of their hair. Create your own brainstorming list of ideas for causes of the problem, potential solutions, changes in processes, whatever comes to mind.