2. Nordstrom is a fashion retailer with 99 stores in 22 states, as well as a mail-order catalog and an on-line store. Imagine that you are doing market research on whether it would be profitable for the company to open a store in a location near you. Visit Nordstrom’s Web site at www.nordstrom.com, and browse through it to determine which types of subjective forecasting methods would be most helpful in determining the potential success of a new store. Write a brief plan describing which methods you would choose and why, using what you learn about the company from the Web site.

Note: Internet Web addresses change frequently. If you do not find the exact sites listed, you may need to access the organization’s or company’s home page and search from there.