3. Customer and market focus are a vital part of success in any consumer business, and many companies now obtain information about consumers via their Web sites. Contests, coupons, and give-aways often accompany surveys or questionnaires that appear at the sites. Find out how one of your favorite snack food, restaurant, or beverage companies obtains customer feedback through the Internet by accessing its Web site. Print out the copy if you can, and share it with the class. Do you think this is an effective way to communicate with customers? Do you think it is a good way to improve quality? Why or why not?

Note: Internet Web addresses change frequently. If you do not find the exact sites listed, you may need to access the organization’s or company’s home page and search from there.