3. The American Greetings company prides itself on producing the high-quality greeting cards that retailers and consumers

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3. The American Greetings company prides itself on producing the high-quality greeting cards that retailers and consumers want. The company has been able to use automation and information technology to improve its processes, from production to orderfilling.

Access the American Greetings Web site at www.americangreetings.com to re- www.american search ways in which the company uses technology to do business. Then write a brief —greetings.com memo describing how you think technology can help add value for American Greetings’

customers, both retailers and consumers.

Note: Internet Web addresses change frequently. If you do not find the exact sites listed, you may need to access the organization’s or company’s home page and search from there.

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