Do you think Steubens should license its brand to a third-party and expand its business or remain
Question:
Do you think Steuben’s should license its brand to a third-party and expand its business or remain as an independent operator in one location? How does planning play into this decision?
Steuben’s Food Service was founded in 2006 by Josh Wolkon, a successful restaurateur in Denver, Colorado. Steuben’s Food Service includes an independent restaurant in uptown Denver specializing in unique comfort cuisine, as well as a food truck service, which regularly circuits through the city providing both residents and travelers alike with quality food and exceptional service. At Steuben’s, heavy emphasis is placed on providing a unique dining experience that cultivates a sense of comfort and familiarity. The menu consists of a variety of regional American classics, which serve to inspire memories of favorite dishes from their customer’s pasts. This is where Steuben’s differentiates itself from other restaurants in Denver, bringing national appeal to a local spectrum.
Step by Step Answer:
Restaurant Concepts, Management, And Operations
ISBN: 9781119393580
8th Edition
Authors: John R Walker