The Magic used its original pricing systems of several years ago and set the price for a

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The Magic used its original pricing systems of several years ago and set the price for a Terrace V, Zone 103 seat at $68 per game.

There were 230 such seats not purchased as part of season ticket packages and thus available to the public. If the team switched to the 7-price dynamic system (illustrated in Table 13.11), how would the profit-contribution for the 45-game season change?

(Note that the 45-game season includes 4 preseason games.) lop52

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Operations Management Sustainability And Supply Chain Management

ISBN: 9781292295039

13th Global Edition

Authors: Jay Heizer, Barry Render, Chuck Munson

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