What are some things a restaurant can do to achieve a sense of “wow” in the eyes of its guests?

Ophelia’s on the Bay is a fine-dining waterfront restaurant in Sarasota, Florida, founded by Stan Ferro, Jane Ferro, and Charles Kelly in May of 1988. Before purchasing Ophelia’s, the Ferros were living in Massachusetts, where they owned a seasonal restaurant. The economy in Massachusetts wasn’t great, and the Ferros were looking to move somewhere with more opportunity and the potential to start a new restaurant venture. The building was discovered by Stan Ferro’s great aunt, Ophelia, who was living in Sarasota. The restaurant happened to be for sale, and she told the Ferros to come down and take a look at it. Although the restaurant was a bit outdated and needed some structural work, the property and location offered great potential.