What are some things the owners could do to generate more business demand with younger generations between the ages of 25 and 45?

a. What can you do to give people a reason to travel to Alton, Illinois, and visit the restaurant?

Castelli’s Restaurant at 255 is a casual, family-owned restaurant serving traditional Italian-American comfort food made from secret recipes that have been handed down from generation to generation of the Castelli family. The restaurant is located in Alton, Illinois, a small farming community that sits just outside of St. Louis, Missouri. In approximately 75 years of existence, spanning four generations of rich family history, Castelli’s has remained relevant by sticking to the basics with its menu items and ingredients, maintaining a family tradition of striving to provide excellent quality and service, and offering fair prices. However, like many long-running restaurants, Castelli’s has had to overcome its share of difficulties throughout the years.
In the mid-2000s, Castelli’s began experiencing financial difficulties, which continued to escalate when the economy began struggling. The fourth generation of the Castelli family, great-grandchildren Matt and Tracy, dropped what they were doing and moved back to Illinois to reassume control of their family’s business and eventually purchase the building back from the bank.