What are the implications for the Kentucky Fried Chicken operation if its consumers suddenly decide they want
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■ What are the implications for the Kentucky Fried Chicken operation if its consumers suddenly decide they want individual meals that are unique, high quality, with lots of variety and variation and served by waiters at the table?
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Related Book For
Strategic Operations Management The New Competitive Advantage
ISBN: 9780415256551
1st Edition
Authors: Robert Lowson
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