What segment of the demand curve is targeted by the low-cost carriers such as Ryanair?
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What segment of the demand curve is targeted by the low-cost carriers such as Ryanair?
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Lowcost carriers LCCs like Ryanair typically target the pricesensitive segment of the demand curve These airlines focus on attracting passengers who a...View the full answer
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Related Book For 
Airline Operations And Management A Management Textbook
ISBN: 978-1138237537
1st Edition
Authors: Gerald N. Cook ,Bruce Billig
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