10 Carco has a $150,000 advertising budget. To increase automobile sales, the firm is considering advertising in...
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10 Carco has a $150,000 advertising budget. To increase automobile sales, the firm is considering advertising in newspapers and on television. The more Carco uses a particular medium, the less effective is each additional ad.
Table 50 shows the number of new customers reached by each ad. Each newspaper ad costs $1,000, and each television ad costs $10,000. At most, 30 newspaper ads and 15 television ads can be placed. How can Carco maximize the number of new customers created by advertising?
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Related Book For
Operations Research Applications And Algorithms
ISBN: 9780534380588
4th Edition
Authors: Wayne L. Winston
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