9 BeatTrop Foods is trying to choose one of three companies to merge with. In making this decision seven factors are important:

Factor 1 Contribution to profitability Factor 2 Growth potential Factor 3 Labor environment Factor 4 R&D ability of company Factor 5 Organizational fit Factor 6 Relative size Factor 7 Industry commonality The pairwise comparison for these factors is as follows:

The three contenders for merger have the following pairwise comparison matrices for each factor:

Use the AHP to determine the company with which BeatTrop should prefer to merge.

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